Dine In Theatre

For this weeks post I had a very interesting experience that I wanted to share because I felt from a future business owner’s point of view it was a very original idea and will be the future of movie experiences. As many of you are aware, I currently work at Walt Disney World, and I try my best to keep current with Disney’s training and innovative business practices. A while back, Disney partnered with AMC and created the Dine In Theatre at Downtown Disney. In the past, theatres have earned most of their revenue not just from ticket sales but from concession stand sales, and I don’t know about you, but how many treats or beverages do you actually buy at a theatre that you don’t pay an arm and a leg for?  AMC and Disney have now changed the approach to revenue growth from concessions to full gourmet meals. The best part about this dining experience is the prices - all food platters range from $4 to $12 dollars making it a very affordable experience. To top off the great meal selection the seats themselves inside the theatre are a lot more confortable then the normal seating selection most theatres have to offer.

            With the Disney/AMC dining experience you simply show up to your movie, select your seats, pay for a ticket (which is only $2 more then an average show) and take your seats. From there you have a personal waiter/waitress that will take care of all your dining needs throughout the show, without large disruption, due to the layout of the theatre. All aisles are on the side of your viewing areas so your waiter/waitress will not obstruct or distract your attention or the attention of those around you. The most impressive piece of the puzzle, however, is the call button. This little button, which simply very dimly lights up to signify to you that you’ve pressed it, is a signal to the waiter/waitress that let’s them know you need something – be it a drink refill, to order a snack, or just to tell them you’re ready for the bill. For me I will never watch another movie at a theatre again unless it’s accompanied by dinner.

            As you can see from the link the idea of more entertainment dinning experiences are spreading fast with Universal Studio’s implementing a summer dinner experience. Enjoy!